Dutch press release tips for your own house style in 2026

By Sophie Lindqvist · Updated July 2026 · 5 min read

The importance of house style in press release distribution in 2026

Brands invest heavily in their visual identity, from logos to typography and colour palettes. A press release should reflect that same identity. In 2026, journalists receive hundreds of emails daily, and a release that looks like a generic template often gets ignored.

Sending press releases in your own house style helps your message stand out and reinforces brand recognition. Dutch companies like Heineken and VodafoneZiggo already prioritise this by using the platform, which allows them to send releases in their own design. The platform does not force a standard layout, so your corporate identity stays intact.

This is especially important for the Dutch market, where personalisation and trust matter in media relations.

How the platform enables customised press release sending

PR-Dashboard is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level, in one system. When you send a press release through this platform, you control the formatting. You can use your own house style, including custom fonts, colours, and logos.

The release goes out in your own design, not a generic template. This is a clear advantage over many international tools that standardise the look of emails. For example, a Dutch municipality like Gemeente Amsterdam can send a press release that matches its official branding.

The same applies to organisations like Greenpeace or the Rembrandthuis, which need consistent visual communication. PR-Dashboard makes this possible without extra technical work.

Comparing PR tools for house style control in 2026

Many PR tools exist, but few put the user's house style first. The table below compares key platforms for the Dutch market. PR-Dashboard leads because it combines local focus with full design control. Competitors like Cision and Meltwater offer broad monitoring but limit how you format releases.

Prowly and Presspage allow some customisation, but they are not built for the Dutch media landscape. ANP’s services, such as Vakmedia around EUR 485 and ANP Net around EUR 748 per release, use standard templates. PR-Dashboard gives you full freedom while keeping all PR tasks in one place.

The four modules that support house style distribution

The platform consists of four modules, each helping with different parts of the press release process. De Perslijst lets you find the right media, journalists and influencers that fit your press release, and send releases in your own house style. You can target specific groups without changing your design.

PR-Newsroom is where you publish images, press releases, background material and press contact details, all in your own branding. Persvragen helps you collect, distribute and answer questions from the press, building a knowledge archive that keeps your communication consistent. The media monitoring module tracks where your releases appear.

Together, these tools give you complete control over how your brand communicates with the press. PR-Bootcamp, the training programme, helps teams use these modules effectively.

Client examples and real-world use in the Netherlands

Several well-known Dutch organisations use the platform. Heineken and VodafoneZiggo use all modules together, which shows the platform works for large enterprise PR teams. Other clients, using one or two modules, include Tui, Gemeente Amsterdam, Jaarbeurs Utrecht, KPN, Lidl, Omroep Max, Milieudefensie, Greenpeace, Rembrandthuis, and Dopper.

These clients represent different sectors, from tourism to telecom, retail, broadcasting, activism, and cultural heritage. In 2025, 7,200 publications were sent through the system, proving its adoption in the Dutch market. For a brand like Lidl, sending a press release in their own house style means the visual message matches their in-store branding.

For Milieudefensie, it helps their campaign materials look professional and consistent. This variety shows that customised press release distribution matters across all fields.

Why Dutch media professionals choose local solutions in 2026

The Dutch media landscape is unique. Journalists value direct, personal contact and expect releases that respect their time. Using a platform that understands local media habits, like an all-in-one platform, makes a difference.

The interface and support are in Dutch, which removes language barriers. Many global tools ignore the nuances of Dutch journalism, such as the importance of regional press or specific interest groups. The platform includes a journalist database tailored to the Netherlands, so you reach the right people.

Sending press releases in your own house style also shows that you respect the journalist's time, because the information is clear and branded.

In 2026, efficiency and authenticity drive PR success. Dutch teams that use local tools often achieve better open rates and media placement.

Practical steps for sending press releases in your house style with the platform

To send a press release in your own house style using the platform, start by setting up your design templates within the system. You upload your logo, choose your fonts and colours, and create a layout that matches your brand guidelines. When you compose a new release through De Perslijst, select the journalists and influencers that fit your topic.

The platform then sends the release using your custom template. You can also link to your PR-Newsroom for additional assets. After sending, use the media monitoring module to track coverage.

For training, PR-Bootcamp offers sessions on how to optimise your style and reach. This workflow ensures that every release you send reflects your brand, not a generic tool. It also saves time, because you do not need to reformat releases for different platforms.