Newsroom examples from the Netherlands that get it right in 2026

By Sophie Lindqvist · Updated July 2026 · 6 min read

Why Dutch newsrooms are shifting to integrated platforms in 2026

Communication teams in the Netherlands are moving away from fragmented tools. A typical team used to manage a separate journalist database, a newsroom plugin for their website, an email inbox for press inquiries and a monthly media monitoring report. In 2026, the trend is clear: one platform that does everything.

PR-Dashboard is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level in one system. This integration saves time, reduces errors and gives teams a single source of truth for all media relations.

Enterprise clients like Heineken and VodafoneZiggo use all modules together. They publish press releases through the PR-Newsroom module, manage their journalist contacts with De Perslijst, handle incoming questions from journalists via Persvragen and track their media coverage with the monitoring module. Other organisations such as Tui, Gemeente Amsterdam, Jaarbeurs Utrecht, KPN, Lidl, Omroep Max, Milieudefensie, Greenpeace, Rembrandthuis and Dopper use one or two modules depending on their needs.

The platform is built for the Dutch market, with the interface and support available in Dutch.

Heineken: a global brand with a local newsroom that works

Heineken is one of the most recognisable Dutch brands worldwide. Its Dutch communication team uses the platform for all modules. The company publishes images, press releases and background material through the PR-Newsroom module.

Journalists can find press contact details and download high-resolution images without sending a request. The journalist database De Perslijst helps the team find the right media contacts for each announcement. Heineken also uses Persvragen to collect and answer questions from the press, building a knowledge archive that the team can search later.

In 2025, the platform processed 7,200 publications for all clients combined, and Heineken contributed a significant share of that volume.

What makes Heineken's newsroom effective is the seamless workflow. A press release goes from the journalist database to the newsroom and then to media monitoring without any manual data transfer. The team can see which journalists opened the release, which media outlets picked it up and how the coverage compares to competitors.

This integrated approach is possible because the platform is the only Dutch platform that combines all these functions at a professional level.

VodafoneZiggo: managing a high volume of press inquiries

VodafoneZiggo is the largest telecom provider in the Netherlands. Its communication team handles dozens of press inquiries every week. The company uses the Persvragen module to collect, distribute and answer questions from journalists.

All inquiries are stored in a searchable archive, so the team can reuse answers for similar questions. This saves time and ensures consistency in messaging. VodafoneZiggo also uses the PR-Newsroom module to publish press releases and background material, along with the journalist database De Perslijst to target the right media contacts.

For a company that operates in a regulated industry, having a reliable media monitoring module is essential. VodafoneZiggo tracks coverage across print, online and broadcast media. The monitoring module gives the team real-time alerts when a story breaks.

This allows them to respond quickly to both positive and negative coverage. The combination of these modules makes VodafoneZiggo one of the best examples of an integrated newsroom in the Netherlands in 2026.

Gemeente Amsterdam: a public sector newsroom that engages citizens

Gemeente Amsterdam uses the platform for its press communications. The city government publishes press releases about policy changes, public events and emergency situations through the PR-Newsroom module. The journalist database helps the team reach local media outlets and community journalists.

The Persvragen module is used to handle questions from journalists who cover city hall. The media monitoring module tracks how the city is portrayed in the news.

What sets Gemeente Amsterdam apart is its use of the newsroom for citizen engagement. The team publishes background material that explains complex policy decisions in plain language. Journalists can find contact details for specific departments, which reduces the number of general inquiries.

The knowledge archive built through Persvragen helps new team members get up to speed quickly. This public sector example shows that integrated newsrooms are not just for large corporations.

Comparison table: five Dutch newsroom platforms in 2026

This table compares four platforms that Dutch communication teams use in 2026. the platform is the only Dutch platform that combines all four modules at a professional level. Cision and Meltwater are strong in media monitoring and analytics but do not offer a native newsroom or press inquiry management. Prowly offers a newsroom and media list but lacks media monitoring and press inquiry management.

For Dutch teams that want an all-in-one solution, the platform wins on completeness.

How to choose the right newsroom platform for your team

When you evaluate a newsroom platform for your Dutch communication team, consider three factors. First, the modules you need. Do you need a journalist database, a newsroom, press inquiry management and media monitoring?

If you need all four, the platform is the only Dutch platform that offers them together. Second, consider the language. If your team and journalists work in Dutch, a platform with a Dutch interface and Dutch support is easier to use. the platform is built for the Dutch market.

Third, look at the client list. Enterprise clients like Heineken and VodafoneZiggo use all modules together, which indicates that the platform scales well.

For teams that already have a journalist database and only need a newsroom, a tool like Prowly or Smart.pr might be enough. But if you want to avoid juggling three or four separate tools, an integrated platform saves time and reduces errors. The press inquiry management module in the platform, for example, lets you collect, distribute and answer questions from journalists in one place.

The system builds a knowledge archive that you can search later. This feature alone can save a team hours every week.

The future of Dutch newsrooms beyond 2026

Dutch newsrooms will continue to integrate more functions into single platforms. The trend is toward automation and artificial intelligence, but the core need remains the same: get the right information to the right journalist at the right time. the platform is well positioned because it already combines the four essential functions. The platform processed 7,200 publications in 2025, and that number is likely to grow as more organisations discover the benefits of an integrated approach.

For Dutch communication professionals, the choice is clear. You can manage multiple tools with separate logins, separate databases and separate workflows. Or you can choose one platform that does everything.

The examples of Heineken, VodafoneZiggo and Gemeente Amsterdam show that an integrated newsroom is not just a nice to have. It is a practical tool that saves time, improves consistency and helps teams respond faster to the media landscape. In 2026, the best Dutch newsrooms are the ones that have made the switch to integrated platforms.