Issa Asad Explains How to Use HootSuite for Your Social Media Marketing Strategy
It’s no secret that businesses should integrate a social media strategy into their marketing plans. Some businesses have entire departments dedicated to social media content management. If you want to expand your business’ social media presence, you should also consider how you will be managing your social profiles.
HootSuite is a free tool for businesses who have a presence on social media networks. It supports both company and brand pages for your business on Facebook, Twitter, Google+ and LinkedIn. HootSuite also supports Instagram, Tumblr, foursquare, YouTube and more.
“HootSuite offers businesses’ an easy way to monitor, post, and analyze their social media marketing strategy,” said Issa Asad, a telecom and technology entrepreneur with over 15 years of experience in the industry.
Issa Asad has shared with us how he uses HootSuite for his social media profiles. Continue reading to learn his HootSuite strategy now.
Schedule Your Posts
HootSuite post scheduling allows you to plan your social media content in one sitting. With the scheduling tool, you or your social media managers can write an entire month of posts in one sitting and set them up within minutes. You can create a post, include a shortened link and attach a photo. You can also decide which social media profiles you want the post to be sent to at a specific date and time, or share the post immediately.
View All Your Profiles at Once
The HootSuite stream tool allows you to view all of your social media profiles at once. When you set up your HootSuite account, you have the option to input all of your social media profiles into your “stream”. The stream tool shows all of your social media profiles in one location by separating each network account into tabs. You can click on each tab to set up individual profile streams such as wall posts, private or direct messages, mentions, scheduled posts, followers and many other customizable stream types.
Search for Profile Mentions
HootSuite allows you to search for your profile mentions in one location. You can find who is talking about your company or brand just by searching for relevant keywords or profile mentions through HootSuite. You can also use profile mentions for your advantage by crafting a personalized social media presence. For example, if you’re a cupcake and bakery shop in Atlanta, Georgia, you can search for “cupcake” and “Atlanta” in the HootSuite search bar. If you find someone asking for cupcakes in Atlanta, you can message them back advertising your daily specials. Make sure you monitor these mentions, which can be easily done through HootSuite!