Issa Asad Reveals 3 Social Media Marketing Mistakes
Social media is a powerful tool that companies can use to grow their business and build their reputation. Many companies report that developing their social media marketing strategies have helped them engage with their current and potential customers. Today in this technology and social media-driven society, when a consumer learns about a business one of the first things they do is search for the company’s social media profiles. Although social media marketing is important, you should also make sure to use your social media presence to your advantage.
“You want to make sure that your social media highlights only the good portions of your company,” says Issa Asad, a telecom entrepreneur with over 15 years of experience.
Issa Asad has revealed some common social media mistakes that business should avoid at all costs. Read on to learn about Issa Asad’s 3 social media marketing mistakes at http://www.issaasad.org
You’re Not Engaging Your Audience
Did you know that social media marketing requires you to be interactive with your customers? Instead of just blasting your customers and social media fans with advertisements about your new product or boring things, try to actually engage and interact with them. Remember that social media is not a one-way channel and if you ignore your audience participation then you will lose fans and possibly hinder your opportunity to grow your technological presence.
You’re Not Visual Enough
Building your social media presence can also be a great way for you to develop your brand and integrate some visual components to your marketing strategy. However, if you fail to take advantage of these opportunities, customers may think you don’t care enough. If you don’t have a specific visual social media plan, at least create interesting profile images and banners and remember to post images to engage customers every now and then.
Your Brand Isn’t Consistent
Consistency is key for developing your business’ brand and reputation. In order to create a consistent brand, you must ensure that all of your marketing strategies convey the same message. Don’t stray too far from your brand, or else you risk confusing your consumers. Since social media is such a different platform from traditional marketing strategies like TV spots or emails, it can be a bit harder to stay consistent. To increase your chances of staying consistent you can appoint a social media manager who knows your brand extremely well.