How to Use HootSuite for Your Social Media Marketing Strategy

Issa Asad Explains How to Use HootSuite for Your Social Media Marketing Strategy

Issa's social media tagsIt’s no secret that businesses should integrate a social media strategy into their marketing plans. Some businesses have entire departments dedicated to social media content management. If you want to expand your business’ social media presence, you should also consider how you will be managing your social profiles.

HootSuite is a free tool for businesses who have a presence on social media networks. It supports both company and brand pages for your business on Facebook, Twitter, Google+ and LinkedIn. HootSuite also supports Instagram, Tumblr, foursquare, YouTube and more.

“HootSuite offers businesses’ an easy way to monitor, post, and analyze their social media marketing strategy,” said Issa Asad, a telecom and technology entrepreneur with over 15 years of experience in the industry.

Issa Asad has shared with us how he uses HootSuite for his social media profiles. Continue reading to learn his HootSuite strategy now.

Schedule Your Posts

HootSuite post scheduling allows you to plan your social media content in one sitting. With the scheduling tool, you or your social media managers can write an entire month of posts in one sitting and set them up within minutes. You can create a post, include a shortened link and attach a photo. You can also decide which social media profiles you want the post to be sent to at a specific date and time, or share the post immediately.

View All Your Profiles at Once

The HootSuite stream tool allows you to view all of your social media profiles at once. When you set up your HootSuite account, you have the option to input all of your social media profiles into your “stream”. The stream tool shows all of your social media profiles in one location by separating each network account into tabs. You can click on each tab to set up individual profile streams such as wall posts, private or direct messages, mentions, scheduled posts, followers and many other customizable stream types.

Search for Profile Mentions

HootSuite allows you to search for your profile mentions in one location. You can find who is talking about your company or brand just by searching for relevant keywords or profile mentions through HootSuite. You can also use profile mentions for your advantage by crafting a personalized social media presence. For example, if you’re a cupcake and bakery shop in Atlanta, Georgia, you can search for “cupcake” and “Atlanta” in the HootSuite search bar. If you find someone asking for cupcakes in Atlanta, you can message them back advertising your daily specials. Make sure you monitor these mentions, which can be easily done through HootSuite!

Create Effective Content Marketing

Issa Asad Shows You How to Create Effective Content Marketing

peopleIt’s common for entrepreneurs to feel a little lost when it comes to developing an effective content marketing campaign. You’ve probably already started a blog or created some articles about your company. Or you most likely have created a Twitter account with a few random tweets. What about those videos and slideshows you uploaded that were put together in a few minutes?

By doing all of the above examples, you have created content. The question is, will the content turn into solid leads? Issa Asad, a telecom expert and entrepreneur with over 15 years in the industry says that thrown together content and videos might actually harm your profits.

“If customers see that you barely tried with your content marketing, then they may overlook your company and move onto someone who impresses them instead,” says Issa Asad.

Issa Asad has shown us his basic guide to creating effective content marketing. Read on to get started today.

Choose Your Channels

Content marketing isn’t just a one-way medium. There’s so many different channels to choose from including articles, videos, social media content, opinion blogs, info graphics and much more. As you can see there’s plenty of options available, but not every channel will fit well within your business’ marketing strategy. For example, if you’re a telecom company it would be a good idea to build a strong social media and video marketing campaign. It may not be a great idea to start a blog, however it really depends on the messages you want to get out.

Always Edit Your Content

Once you have chosen the channels that work best for your business, now you must look into making content that will create leads. Think about creating concise and distinctive content that will also shape your business’ brand. That may sound like a hard thing to do, but it really is pretty simple once you have decided what message your brand wants to get out. Just make sure you put out quality content and you don’t bombard your audience with pure advertisements. There’s a gentle balance to obnoxious and effective content marketing.

Watch the Competition

Ever heard of the phrase “imitation is the sincerest form of flattery”? Okay, I’m not saying you should go and copy what your competition does, but take note of everything you like about what they do. Look at their accomplishments and see what was so successful about their previous content marketing campaigns. Take a similar approach to what your competition has been doing, but also try and innovate it a little bit. Put a new and fresh spin on what everyone usually does and you’ll put your business out in front and make it stand out.

Social Media Marketing Mistakes

Issa Asad Reveals 3 Social Media Marketing Mistakes

issa asad's social media mistakesSocial media is a powerful tool that companies can use to grow their business and build their reputation. Many companies report that developing their social media marketing strategies have helped them engage with their current and potential customers. Today in this technology and social media-driven society, when a consumer learns about a business one of the first things they do is search for the company’s social media profiles. Although social media marketing is important, you should also make sure to use your social media presence to your advantage.

“You want to make sure that your social media highlights only the good portions of your company,” says Issa Asad, a telecom entrepreneur with over 15 years of experience.

Issa Asad has revealed some common social media mistakes that business should avoid at all costs. Read on to learn about Issa Asad’s 3 social media marketing mistakes at

You’re Not Engaging Your Audience

Did you know that social media marketing requires you to be interactive with your customers? Instead of just blasting your customers and social media fans with advertisements about your new product or boring things, try to actually engage and interact with them. Remember that social media is not a one-way channel and if you ignore your audience participation then you will lose fans and possibly hinder your opportunity to grow your technological presence.

You’re Not Visual Enough

Building your social media presence can also be a great way for you to develop your brand and integrate some visual components to your marketing strategy. However, if you fail to take advantage of these opportunities, customers may think you don’t care enough. If you don’t have a specific visual social media plan, at least create interesting profile images and banners and remember to post images to engage customers every now and then.

Your Brand Isn’t Consistent

Consistency is key for developing your business’ brand and reputation. In order to create a consistent brand, you must ensure that all of your marketing strategies convey the same message. Don’t stray too far from your brand, or else you risk confusing your consumers. Since social media is such a different platform from traditional marketing strategies like TV spots or emails, it can be a bit harder to stay consistent. To increase your chances of staying consistent you can appoint a social media manager who knows your brand extremely well.